FRIDAY 31ST OCTOBER 2008
James spoke to Chloe this morning, and they have made a change to the name due to legal reasons. There is a bar up north that is called The Ink Bar. So, in order to get round that they want the name to be:
Ink dot bar - we can show the 'dot' part in a way that it doesn't read 'Ink Dot Bar' but looks like 'Ink Bar' but then on closer inspection you can see the 'dot'.
We came into uni this morning (me, Meg, George, Luke and James) and did a page of logos each which we then sent over to chloe as a PDF.
There were variations of Ink. and then Ink.Bar
We showed some in script, serif, sans serif and then both.
She called James shortly after to update us:
She really likes 'ink' in a script font, and then bar in sans serif. To get round the legal issues, it would need to be 'ink' in script, a dot with 'dot' written in it, and then 'bar' in sans serif.
We are now going to work on variations of these and send them over to her so they can choose a final logo to run with.
Its very exciting! They have not only decided not to go with 'The Office' but they love our designs too :o) its all seeming worthwhile now! Exciting!
We are all working well as a team as well - I think we have the relationship where we can be honest with each other and not take offence. We are working with each other to get the job done in a very short amount of time - I think this shows we all have the ability to work well as a team! It can sometimes be difficult working with other people, but we all gel really well so thats great!
The Ink Rooms_Update
THURSDAY 30TH OCTOBER 2008 -
We have had another email from Chloe:
FW: ink bar info.....
From: MEGAN CORKHILL
Sent: 30 October 2008 22:42:19
To: vicky_a_martin@hotmail.com
-----Original Message-----
From: Chloe Parmiter
Sent: Thu 10/30/2008 2:18 PM
Subject: ink bar info.....
Hey guys here is a little more information for you.....
Poster/Banner information
Happy hour - but would like to call it something other than 'Happy Hour'
£3 glass champagne - till end of Nov
£15 bottle champagne- till end of Nov
Selected cocktails £3.50
Draught products £1.95
Food served 11- 8
Members receive exclusive food offers via email
Join now to start saving straight away
_____________
Christmas blurb....
_____________
Come party in the most stylish place in town. In the beautiful Art Deco Ink Bar, a delicious buffet will be laid out for you and your party guests to enjoy from only £15 a head. From Tuesday through till Saturday we will have our resident DJ rocking the classics and the latest hits to complete your festive experience - call now to book your buffet
or
Throw your Christmas party at the most stylish place in town the newly refurbished cafe bar. A delicious buffet will be laid out for you and your part guests to enjoy at only £15 per head. Dance the night away to a mixture of old favorites and new hits from our new resident DJ... it'll be a Christmas party to remember!
Call now 01202 789 669
________
Festive treats
Throughout December we are offering you the opportunity to enjoy a mulled wine and a mince pie for just £3.95. What better way to unwind after a busy day shopping.
Come and relax to the mellow sounds
Check out our website for more de
______
Book the Board Room
If business over coffee and a freshly baked croissant is more your style then our boardroom, open access WiFi and fast service will inevitably make your life a little bit easier
Rate card
Half day including tea and coffee £50
Whole day including tea and coffee twice £100
Petit-four and fresh croissants from our onsite bakery available on request
An affordable alternative to catering for your clients, our stylish buffet starts from £10 per head
All the information (example info for the moment) will need a contact details including
Name: Ink Bar /ninety.five
Address: Richmond Hill, bournemouth, BH2 6HH
My email address
website www.inkbar-bournemouth.co.uk
____________
If you need any more information then feel free to drop me a line....
Chloe Parmiter
Events Manager
The Print Room, Ink Bar, Aruba & WestBeach
We have had another email from Chloe:
FW: ink bar info.....
From: MEGAN CORKHILL
Sent: 30 October 2008 22:42:19
To: vicky_a_martin@hotmail.com
-----Original Message-----
From: Chloe Parmiter
Sent: Thu 10/30/2008 2:18 PM
Subject: ink bar info.....
Hey guys here is a little more information for you.....
Poster/Banner information
Happy hour - but would like to call it something other than 'Happy Hour'
£3 glass champagne - till end of Nov
£15 bottle champagne- till end of Nov
Selected cocktails £3.50
Draught products £1.95
Food served 11- 8
Members receive exclusive food offers via email
Join now to start saving straight away
_____________
Christmas blurb....
_____________
Come party in the most stylish place in town. In the beautiful Art Deco Ink Bar, a delicious buffet will be laid out for you and your party guests to enjoy from only £15 a head. From Tuesday through till Saturday we will have our resident DJ rocking the classics and the latest hits to complete your festive experience - call now to book your buffet
or
Throw your Christmas party at the most stylish place in town the newly refurbished cafe bar. A delicious buffet will be laid out for you and your part guests to enjoy at only £15 per head. Dance the night away to a mixture of old favorites and new hits from our new resident DJ... it'll be a Christmas party to remember!
Call now 01202 789 669
________
Festive treats
Throughout December we are offering you the opportunity to enjoy a mulled wine and a mince pie for just £3.95. What better way to unwind after a busy day shopping.
Come and relax to the mellow sounds
Check out our website for more de
______
Book the Board Room
If business over coffee and a freshly baked croissant is more your style then our boardroom, open access WiFi and fast service will inevitably make your life a little bit easier
Rate card
Half day including tea and coffee £50
Whole day including tea and coffee twice £100
Petit-four and fresh croissants from our onsite bakery available on request
An affordable alternative to catering for your clients, our stylish buffet starts from £10 per head
All the information (example info for the moment) will need a contact details including
Name: Ink Bar /ninety.five
Address: Richmond Hill, bournemouth, BH2 6HH
My email address
website www.inkbar-bournemouth.co.uk
____________
If you need any more information then feel free to drop me a line....
Chloe Parmiter
Events Manager
The Print Room, Ink Bar, Aruba & WestBeach
The Ink Rooms - progress
THURSDAY 30TH OCTOBER 2008 -
Chloe has sent another email over to us. Meg forwarded it onto me:
FW: Ink relaunch
From: 3142764 MEGAN CORKHILL (3142764@aib.ac.uk)
Sent: 30 October 2008 12:59:22
To: Vicky_a_martin@hotmail.com
-----Original Message-----
From: Chloe Parmiter
Sent: Thu 10/30/2008 12:46 PM
To: JAMES MCMORROW; MEGAN CORKHILL; lukebonner GEORGE RUSSELL; JAMES RAMSAY
Cc: Matt Desmier
Subject: Ink relaunch
Hey guys
Right - there was some positive feedback about the brands you have done today - which is great news. The good news is the name The Office has been rejected....! So we are up for a new name again now. So this is an opportunity (if you choose to accept) to develop those branding opportunities alot more.
The two names that are up for consideration are Ninety.five and Ink Bar
The comments about keeping the Ink Bar have been taken onboard, and could potentially be embraced. the main objection is because there is another bar up north with the same name, so we would be infringing trade mark. Maybe think up some brands around it, Bar Ink, Cafe Ink, Ink Cafe Bar, then sub brands like Think Ink, Drink Ink.... If you are willing to do marketing campaigns: ie: Invitation for the launch party on Thursday 20th November, Christmas at Ink, book our board room.
The Ninety.five brand is really good too, it is positioned well and an effective brand. Again, it would be good to see some more promotions for this. A banner advert would be good, and invitation, a Christmas flyer.
As you know, our boss has a habit of changing his mind, he is back from holiday on monday and to prevent him from coming up with a random name for the bar like Zebra (!!!!) I would like to deliver a full blow presentation to keep him focused and make sure he chooses one of these two brands of yours - they are both really good and very effective.
The other thing they like is as a strapline:
Eat I Drink I Relax
I will email you with some documents with some information about the rates and xmas so you have some words to use if you choose to push this forward.
It would be great if you can let me know either way so I know what to expect. Just to let you know that if either of your brands are chosen, our company will find some way of showing their appreciation of your time and effort.
I look forward to hearing from you
Many thanks
Chloe Parmiter
Events Manager
The Print Room, Ink Bar, Aruba & WestBeach
I think we are all going to get together tomorrow to discuss what to do to take this forward. We need to wait for the next email detailing their promotion ideas/requirements and then discuss what to do!
I'll post again once we have received the email!
Chloe has sent another email over to us. Meg forwarded it onto me:
FW: Ink relaunch
From: 3142764 MEGAN CORKHILL (3142764@aib.ac.uk)
Sent: 30 October 2008 12:59:22
To: Vicky_a_martin@hotmail.com
-----Original Message-----
From: Chloe Parmiter
Sent: Thu 10/30/2008 12:46 PM
To: JAMES MCMORROW; MEGAN CORKHILL; lukebonner GEORGE RUSSELL; JAMES RAMSAY
Cc: Matt Desmier
Subject: Ink relaunch
Hey guys
Right - there was some positive feedback about the brands you have done today - which is great news. The good news is the name The Office has been rejected....! So we are up for a new name again now. So this is an opportunity (if you choose to accept) to develop those branding opportunities alot more.
The two names that are up for consideration are Ninety.five and Ink Bar
The comments about keeping the Ink Bar have been taken onboard, and could potentially be embraced. the main objection is because there is another bar up north with the same name, so we would be infringing trade mark. Maybe think up some brands around it, Bar Ink, Cafe Ink, Ink Cafe Bar, then sub brands like Think Ink, Drink Ink.... If you are willing to do marketing campaigns: ie: Invitation for the launch party on Thursday 20th November, Christmas at Ink, book our board room.
The Ninety.five brand is really good too, it is positioned well and an effective brand. Again, it would be good to see some more promotions for this. A banner advert would be good, and invitation, a Christmas flyer.
As you know, our boss has a habit of changing his mind, he is back from holiday on monday and to prevent him from coming up with a random name for the bar like Zebra (!!!!) I would like to deliver a full blow presentation to keep him focused and make sure he chooses one of these two brands of yours - they are both really good and very effective.
The other thing they like is as a strapline:
Eat I Drink I Relax
I will email you with some documents with some information about the rates and xmas so you have some words to use if you choose to push this forward.
It would be great if you can let me know either way so I know what to expect. Just to let you know that if either of your brands are chosen, our company will find some way of showing their appreciation of your time and effort.
I look forward to hearing from you
Many thanks
Chloe Parmiter
Events Manager
The Print Room, Ink Bar, Aruba & WestBeach
I think we are all going to get together tomorrow to discuss what to do to take this forward. We need to wait for the next email detailing their promotion ideas/requirements and then discuss what to do!
I'll post again once we have received the email!
Ink Rooms Re-Brand ... Meeting feedback
THURSDAY 30TH OCTOBER 2008 -
I have had a catch up with the rest of the guys in the team for the Ink Bar live brief. They said the meeting went really well on Wednesday and they managed to convince Chloe that 'The Office' wasn't such a good idea, and that The Ink Bar, or ninety.five would be much better. Here is an email that she sent following the meeting:
Hey guys
Thanks for all your work to date, the ideas and the debates are very inspiring. As I mentioned to you I am having a meeting at 10am tomorrow to discuss, I will let you know following that. I do have some other projects on the go, so if you are interested in getting some live briefs to work on, then let me know. These are much more specific with content and far more brand identity and some you maybe able to incorporate into your units for uni.
So keep intouch and catch up soon
Chloe Parmiter
I think we are all feeling much more positive about this now! The concept is much stronger and we can push it a lot further if they want us to!
I have had a catch up with the rest of the guys in the team for the Ink Bar live brief. They said the meeting went really well on Wednesday and they managed to convince Chloe that 'The Office' wasn't such a good idea, and that The Ink Bar, or ninety.five would be much better. Here is an email that she sent following the meeting:
Hey guys
Thanks for all your work to date, the ideas and the debates are very inspiring. As I mentioned to you I am having a meeting at 10am tomorrow to discuss, I will let you know following that. I do have some other projects on the go, so if you are interested in getting some live briefs to work on, then let me know. These are much more specific with content and far more brand identity and some you maybe able to incorporate into your units for uni.
So keep intouch and catch up soon
Chloe Parmiter
I think we are all feeling much more positive about this now! The concept is much stronger and we can push it a lot further if they want us to!
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