THURSDAY 5TH FEBRUARY 2009
I was working late at uni and Matt Desmier came in to tell me that he has decided to go with the logo Luke and I did for Dorset Design Forum. So obviously we were really happy! I sent him it over in all the necessary formats. Can't wait to see where and how it gets used!
Showing posts with label Live Briefs. Show all posts
Showing posts with label Live Briefs. Show all posts
Ink Bar Launch Party!
FRIDAY 21ST NOVEMBER 2008
Last night was the Ink Bar Launch Party! We arrived at about 6 o'clock to a very busy and amazing looking Ink Bar! It was great to see our logo and branding in the form of window graphics, menus, flyers and loyalty cards! It was such a good evening, much of it spent drinking champagne :o) but we also got to meet and speak to so many people from different businesses, investors and people who work for or with Andy Price. I am really interested in business as well so this was a bonus for me, I found it really interesting!
I really enjoyed the evening and the bar was busy all night too which was great! We had a few pictures taken for the local newspaper and DV8 magazine, and also spoke to a lady from their PR company. We are meeting with Chloe soon to get copies of everything for our portfolios!
Last night was the Ink Bar Launch Party! We arrived at about 6 o'clock to a very busy and amazing looking Ink Bar! It was great to see our logo and branding in the form of window graphics, menus, flyers and loyalty cards! It was such a good evening, much of it spent drinking champagne :o) but we also got to meet and speak to so many people from different businesses, investors and people who work for or with Andy Price. I am really interested in business as well so this was a bonus for me, I found it really interesting!
I really enjoyed the evening and the bar was busy all night too which was great! We had a few pictures taken for the local newspaper and DV8 magazine, and also spoke to a lady from their PR company. We are meeting with Chloe soon to get copies of everything for our portfolios!
Long overdue update...
MONDAY 17TH NOVEMBER 2008
I haven't updated my blog for a while, so here is a long overdue update!
INK BAR
We have had an email from Chloe telling us we are on the VIP guest list for the launch party which is on Thursday! There is going to be a photographer there to take photos of us next to the branding!
Megs and I still haven't heard anything back about my cover letter or her flyers - I know they have been really busy with the launch, so maybe they decided to leave these for now. In Chloe's email she did say she would sit down and reply to our emails tomorrow when she had some spare time ... but for now we will just look forward to the party :o)
PENGUIN Getting Into Publishing Day
I applied for this a got invited to attend! It is this Thursday ... I need to be there at 9.30 and it goes on until about 1.30 - 2pm - so as soon as its finished I need to get back to Bournemouth in time for the Launch Party for the Ink Bar! Its going to be a busy day but I am sure it will be well worth it!
PACKAGING BRIEF
This has gone really well considering how behind we all thought we were after doing the Ink Bar Brief. I have managed to get loads of research done and get a solid idea together with enough time to work through it and produce mock ups and preliminary designs in time for the Final Crit - I really wanted to have something ready so that I could get something out of the crit, such as suggestions for improvements etc. Sally has said that the group that worked on the Ink Bar can have an extension on the hand in date - but ideally I want to keep working and get everything finished as early as possible. We don't get briefed on the next project until next Thursday, so that gives me some time to catch up on last minute bits that need doing.
ISTD
I am still really not sure what I am doing about this. Megs and I are having a meeting with Sally this afternoon to try and get a better understanding of what is expected/required. I think, especially due to the talk we had last year about it, we are a little bit daunted - but Sally said there is no need to be - so we just really need to work out what we are doing and start researching! That is my aim for this week!
I think that just about covers everything that has happened! I will update if I think of anything else!
I haven't updated my blog for a while, so here is a long overdue update!
INK BAR
We have had an email from Chloe telling us we are on the VIP guest list for the launch party which is on Thursday! There is going to be a photographer there to take photos of us next to the branding!
Megs and I still haven't heard anything back about my cover letter or her flyers - I know they have been really busy with the launch, so maybe they decided to leave these for now. In Chloe's email she did say she would sit down and reply to our emails tomorrow when she had some spare time ... but for now we will just look forward to the party :o)
PENGUIN Getting Into Publishing Day
I applied for this a got invited to attend! It is this Thursday ... I need to be there at 9.30 and it goes on until about 1.30 - 2pm - so as soon as its finished I need to get back to Bournemouth in time for the Launch Party for the Ink Bar! Its going to be a busy day but I am sure it will be well worth it!
PACKAGING BRIEF
This has gone really well considering how behind we all thought we were after doing the Ink Bar Brief. I have managed to get loads of research done and get a solid idea together with enough time to work through it and produce mock ups and preliminary designs in time for the Final Crit - I really wanted to have something ready so that I could get something out of the crit, such as suggestions for improvements etc. Sally has said that the group that worked on the Ink Bar can have an extension on the hand in date - but ideally I want to keep working and get everything finished as early as possible. We don't get briefed on the next project until next Thursday, so that gives me some time to catch up on last minute bits that need doing.
ISTD
I am still really not sure what I am doing about this. Megs and I are having a meeting with Sally this afternoon to try and get a better understanding of what is expected/required. I think, especially due to the talk we had last year about it, we are a little bit daunted - but Sally said there is no need to be - so we just really need to work out what we are doing and start researching! That is my aim for this week!
I think that just about covers everything that has happened! I will update if I think of anything else!
Back to the packaging brief!
FRIDAY 7TH NOVEMBER 2008
Today it was really nice to have the day free to spend on the packaging brief - I think all of us that are working on the Ink Rooms Re-brand have felt as if we are really behind due to spending so much time on that, but, after the crit this morning it doesn't seem that is the case, as much as we thought anyway!
I spent today getting my box design finalised and researching into what I am going to have as my design for it.
I am working on design sheets this time - which I did for Typeradio last year - it might sound wierd, but I really struggle with it, I much prefer working in my sketch book. But I have started now so will carry on. I think its because I like to be organised, sometimes too much! Working in a sketchbook guarantees everything is in order - sounds sad I know - but hey! It is good practice for the real world anyway. Perhaps next time I can do my preliminary research and sketches etc in my sketchbook, and then have design sheets towards the end.
I think I am getting there with this brief - I have found lots of sites that have surf facts and info that I can use. I am just trying to decide at the moment how the watch is going to be inside the box - wrapped round a cushion? plastic stand? cardboard stand?
I really really need to look at the ISTD briefs too! I still haven't and am panicking about that! LOTS! I think this weekend I should have time, if I get loads of the packaging work out the way that should leave me some time to start focusing on ISTD - which, coincidently, has to be submitted on design sheets :o(
Today it was really nice to have the day free to spend on the packaging brief - I think all of us that are working on the Ink Rooms Re-brand have felt as if we are really behind due to spending so much time on that, but, after the crit this morning it doesn't seem that is the case, as much as we thought anyway!
I spent today getting my box design finalised and researching into what I am going to have as my design for it.
I am working on design sheets this time - which I did for Typeradio last year - it might sound wierd, but I really struggle with it, I much prefer working in my sketch book. But I have started now so will carry on. I think its because I like to be organised, sometimes too much! Working in a sketchbook guarantees everything is in order - sounds sad I know - but hey! It is good practice for the real world anyway. Perhaps next time I can do my preliminary research and sketches etc in my sketchbook, and then have design sheets towards the end.
I think I am getting there with this brief - I have found lots of sites that have surf facts and info that I can use. I am just trying to decide at the moment how the watch is going to be inside the box - wrapped round a cushion? plastic stand? cardboard stand?
I really really need to look at the ISTD briefs too! I still haven't and am panicking about that! LOTS! I think this weekend I should have time, if I get loads of the packaging work out the way that should leave me some time to start focusing on ISTD - which, coincidently, has to be submitted on design sheets :o(
Ink Bar Meeting
THURSDAY 6TH NOVEMBER 2008
This morning me, James, Meg, Luke and George had a meeting with Chloe and James (their graphic designer). We spent the morning working on how we are going to take things forward. It was basically to make sure that we, and James are on the same page as far as the look and feel of everything goes, fonts, colours etc.
It went really well I think, we shared our ideas and decided who was going to do what. We are now splitting the work load with James which is quite good as we are also very busy with our uni work. The Ink Rooms re-brand is such a great opportunity for us, so its nice that we are working well with Chloe and her team!
It was decided that Luke and George would continue to work on the website. Meg, James and I are doing the invitations for the launch party (20th November) and the Christmas Fliers.
After the meeting Chloe stayed with us while we worked on the invitations. She had some text amends and some other adjustments to be made. Meg, James and I each mocked up some invitation designs based on the ink in water, James's logo and the font choices.
Chloe decided that the reverse of the invitation would be the one I designed. I am happy with it and enjoy type setting so am pleased she liked how it looked. We then each gave her PDF's of the fronts of the invitations we had done for her to take away and show her boss and their Graphic Designer.
She wants to get them printed this evening - so we should hear back later this afternoon!
It was quite pressured trying to get everything done quickly, but I like working under pressure. It was also really good that Chloe was there to give us feedback as we went along as we were able to get some really uptogether designs done.
I'll keep you posted!
This morning me, James, Meg, Luke and George had a meeting with Chloe and James (their graphic designer). We spent the morning working on how we are going to take things forward. It was basically to make sure that we, and James are on the same page as far as the look and feel of everything goes, fonts, colours etc.
It went really well I think, we shared our ideas and decided who was going to do what. We are now splitting the work load with James which is quite good as we are also very busy with our uni work. The Ink Rooms re-brand is such a great opportunity for us, so its nice that we are working well with Chloe and her team!
It was decided that Luke and George would continue to work on the website. Meg, James and I are doing the invitations for the launch party (20th November) and the Christmas Fliers.
After the meeting Chloe stayed with us while we worked on the invitations. She had some text amends and some other adjustments to be made. Meg, James and I each mocked up some invitation designs based on the ink in water, James's logo and the font choices.
Chloe decided that the reverse of the invitation would be the one I designed. I am happy with it and enjoy type setting so am pleased she liked how it looked. We then each gave her PDF's of the fronts of the invitations we had done for her to take away and show her boss and their Graphic Designer.
She wants to get them printed this evening - so we should hear back later this afternoon!
It was quite pressured trying to get everything done quickly, but I like working under pressure. It was also really good that Chloe was there to give us feedback as we went along as we were able to get some really uptogether designs done.
I'll keep you posted!
Invitations
WEDNESDAY 5TH NOVEMBER 2008
Apart from being a little bit gutted I have hardly seen any fireworks tonight, I am feeling a little bit better about my work!
I had to work today but I came into uni at 6ish for a couple of hours to try and get some packaging work done! I really feel like I have no idea what I am doing at the moment - I can't think and am struggling to come up with ideas - I keep looking at design blogs, reading things, looking at Graphik etc to try and give myself some inspiration, but I think where things have been so hectic, my mind can't just think! I am rushing everything! I love going to work on Wednesdays as its something different, but sometimes it stresses me out even more, as its not a creative job by any means and so my mind drifts away from uni and then I have to get back into the swing of things - I am sure things will fall into place soon ... touch wood!
Meg and James text me today, they heard from Chloe and she has decided to pursue the invitation I did which is cool. It is based around the ink in water imagery. Their graphic designer is coming into uni tomorrow to work with us! I don't know much else at the moment, so will update tomorrow! :o)
Apart from being a little bit gutted I have hardly seen any fireworks tonight, I am feeling a little bit better about my work!
I had to work today but I came into uni at 6ish for a couple of hours to try and get some packaging work done! I really feel like I have no idea what I am doing at the moment - I can't think and am struggling to come up with ideas - I keep looking at design blogs, reading things, looking at Graphik etc to try and give myself some inspiration, but I think where things have been so hectic, my mind can't just think! I am rushing everything! I love going to work on Wednesdays as its something different, but sometimes it stresses me out even more, as its not a creative job by any means and so my mind drifts away from uni and then I have to get back into the swing of things - I am sure things will fall into place soon ... touch wood!
Meg and James text me today, they heard from Chloe and she has decided to pursue the invitation I did which is cool. It is based around the ink in water imagery. Their graphic designer is coming into uni tomorrow to work with us! I don't know much else at the moment, so will update tomorrow! :o)
Ink Bar Progression
MONDAY 3RD OCTOBER 2008
We had the meeting with Chloe, lots of things were discussed and there is so much to do, its exciting, but slightly worrying at the same time as we have so much coursework to do:
Packaging Brief (crit next week!!!!)
ISTD - I really need to work on this, sort out some ideas etc
Ink Rooms - launch date is 20th November
But, back to the meeting - they chose one of the logos from our presentation - one of the ones James did! Good work! Here it is:
There is so much that needs doing by the deadline. Luke and George and working on a website for them, while me, James and Meg work on the invitations for the launch party, christmas fliers, window graphics etc.
The invitations are the most important thing that need doing - they want to go with the ink in water theme for all the promotional material apart from the menus - their graphic designer is going to do these at some point.
We are going to come in tomorrow and work on the invitations - Chloe is having a meeting Wednesday so we need to get something over to her ASAP. We don't have any set colours yet really, and we are also awaiting the copy for the invitations.
Updates soon!!
We had the meeting with Chloe, lots of things were discussed and there is so much to do, its exciting, but slightly worrying at the same time as we have so much coursework to do:
Packaging Brief (crit next week!!!!)
ISTD - I really need to work on this, sort out some ideas etc
Ink Rooms - launch date is 20th November
But, back to the meeting - they chose one of the logos from our presentation - one of the ones James did! Good work! Here it is:
There is so much that needs doing by the deadline. Luke and George and working on a website for them, while me, James and Meg work on the invitations for the launch party, christmas fliers, window graphics etc.
The invitations are the most important thing that need doing - they want to go with the ink in water theme for all the promotional material apart from the menus - their graphic designer is going to do these at some point.
We are going to come in tomorrow and work on the invitations - Chloe is having a meeting Wednesday so we need to get something over to her ASAP. We don't have any set colours yet really, and we are also awaiting the copy for the invitations.
Updates soon!!
INK ROOMS - GOOOOOOOD NEWS!!
MONDAY 3RD NOVEMBER 2008
Meg just called me to say that Chloe has just spoken to James and after the meeting with her boss they have decided to go with our ideas. She is picking them up shortly and they are coming into uni (i am already here!) to go through all the ideas etc! EXCITING!!
Meg just called me to say that Chloe has just spoken to James and after the meeting with her boss they have decided to go with our ideas. She is picking them up shortly and they are coming into uni (i am already here!) to go through all the ideas etc! EXCITING!!
Ink Rooms - New direction!
MONDAY 3RD NOVEMBER 2008
I got to uni today and the guys gave me an update as they heard from Chloe over the weekend!
She emailed them saying that the only domain name they could get was barINK. So they would be going with that. But then she contacting James again to say they were going with InkDot.
They sent over some more logos to her to show her boss based on the name change.
We are still waiting to hear - she was having the meeting this morning so we should know soon. James Ramsay submitted his ninety.five identity too so it seems it might be between the two.
I got to uni today and the guys gave me an update as they heard from Chloe over the weekend!
She emailed them saying that the only domain name they could get was barINK. So they would be going with that. But then she contacting James again to say they were going with InkDot.
They sent over some more logos to her to show her boss based on the name change.
We are still waiting to hear - she was having the meeting this morning so we should know soon. James Ramsay submitted his ninety.five identity too so it seems it might be between the two.
Ink Rooms - Logos
FRIDAY 31ST OCTOBER 2008
As mentioned before, we sent over a PDF (6 pages) of logos we had come up with. We literally had to do as many as we could as we were so pushed for time and really had no idea what they wanted to take forward. The idea being that she can pick the ones she likes/aspects of the ones she likes and we can progress them further. We have no definate name for the bar at the moment - they still need to ensure they can get round the legalities and also secure domain names etc.
THIS ONE IS MY PAGE OF LOGOS:
We sent over the PDF and James called her a little while after we sent it.
Chloe said that she wanted to take forward the following elements of the logos we sent over (there were 6 pages in total):
- continue to push the idea of using script and sans serif fonts together
- move the black dot with 'dot' written in it to in between the word INK and BAR - we weren't very keen on this, but she is really keen on using the dot with 'dot' written in it, so we will have to push that now
- She like the script font on my page - its very floaty and a good contrast to the sans serif
I think the thing we have to bare in mind is she is having a meeting with her boss Monday morning - we really don't have any idea what he will like / not like and therefore will probably only know what the situation is once they have had the meeting!
We then did a few more logos taking into account what Chloe said about the last lot we sent her:
We will have to wait and see what she thinks - hopefully she will contact James over the weekend and advise!! I am really excited to hear which are the favourites so we can work them to a high standard - at the moment they are generally ideas and visuals.
I will update once we have heard something :o)
As mentioned before, we sent over a PDF (6 pages) of logos we had come up with. We literally had to do as many as we could as we were so pushed for time and really had no idea what they wanted to take forward. The idea being that she can pick the ones she likes/aspects of the ones she likes and we can progress them further. We have no definate name for the bar at the moment - they still need to ensure they can get round the legalities and also secure domain names etc.
THIS ONE IS MY PAGE OF LOGOS:
We sent over the PDF and James called her a little while after we sent it.
Chloe said that she wanted to take forward the following elements of the logos we sent over (there were 6 pages in total):
- continue to push the idea of using script and sans serif fonts together
- move the black dot with 'dot' written in it to in between the word INK and BAR - we weren't very keen on this, but she is really keen on using the dot with 'dot' written in it, so we will have to push that now
- She like the script font on my page - its very floaty and a good contrast to the sans serif
I think the thing we have to bare in mind is she is having a meeting with her boss Monday morning - we really don't have any idea what he will like / not like and therefore will probably only know what the situation is once they have had the meeting!
We then did a few more logos taking into account what Chloe said about the last lot we sent her:
We will have to wait and see what she thinks - hopefully she will contact James over the weekend and advise!! I am really excited to hear which are the favourites so we can work them to a high standard - at the moment they are generally ideas and visuals.
I will update once we have heard something :o)
Ink Rooms Update
FRIDAY 31ST OCTOBER 2008
James spoke to Chloe this morning, and they have made a change to the name due to legal reasons. There is a bar up north that is called The Ink Bar. So, in order to get round that they want the name to be:
Ink dot bar - we can show the 'dot' part in a way that it doesn't read 'Ink Dot Bar' but looks like 'Ink Bar' but then on closer inspection you can see the 'dot'.
We came into uni this morning (me, Meg, George, Luke and James) and did a page of logos each which we then sent over to chloe as a PDF.
There were variations of Ink. and then Ink.Bar
We showed some in script, serif, sans serif and then both.
She called James shortly after to update us:
She really likes 'ink' in a script font, and then bar in sans serif. To get round the legal issues, it would need to be 'ink' in script, a dot with 'dot' written in it, and then 'bar' in sans serif.
We are now going to work on variations of these and send them over to her so they can choose a final logo to run with.
Its very exciting! They have not only decided not to go with 'The Office' but they love our designs too :o) its all seeming worthwhile now! Exciting!
We are all working well as a team as well - I think we have the relationship where we can be honest with each other and not take offence. We are working with each other to get the job done in a very short amount of time - I think this shows we all have the ability to work well as a team! It can sometimes be difficult working with other people, but we all gel really well so thats great!
James spoke to Chloe this morning, and they have made a change to the name due to legal reasons. There is a bar up north that is called The Ink Bar. So, in order to get round that they want the name to be:
Ink dot bar - we can show the 'dot' part in a way that it doesn't read 'Ink Dot Bar' but looks like 'Ink Bar' but then on closer inspection you can see the 'dot'.
We came into uni this morning (me, Meg, George, Luke and James) and did a page of logos each which we then sent over to chloe as a PDF.
There were variations of Ink. and then Ink.Bar
We showed some in script, serif, sans serif and then both.
She called James shortly after to update us:
She really likes 'ink' in a script font, and then bar in sans serif. To get round the legal issues, it would need to be 'ink' in script, a dot with 'dot' written in it, and then 'bar' in sans serif.
We are now going to work on variations of these and send them over to her so they can choose a final logo to run with.
Its very exciting! They have not only decided not to go with 'The Office' but they love our designs too :o) its all seeming worthwhile now! Exciting!
We are all working well as a team as well - I think we have the relationship where we can be honest with each other and not take offence. We are working with each other to get the job done in a very short amount of time - I think this shows we all have the ability to work well as a team! It can sometimes be difficult working with other people, but we all gel really well so thats great!
The Ink Rooms_Update
THURSDAY 30TH OCTOBER 2008 -
We have had another email from Chloe:
FW: ink bar info.....
From: MEGAN CORKHILL
Sent: 30 October 2008 22:42:19
To: vicky_a_martin@hotmail.com
-----Original Message-----
From: Chloe Parmiter
Sent: Thu 10/30/2008 2:18 PM
Subject: ink bar info.....
Hey guys here is a little more information for you.....
Poster/Banner information
Happy hour - but would like to call it something other than 'Happy Hour'
£3 glass champagne - till end of Nov
£15 bottle champagne- till end of Nov
Selected cocktails £3.50
Draught products £1.95
Food served 11- 8
Members receive exclusive food offers via email
Join now to start saving straight away
_____________
Christmas blurb....
_____________
Come party in the most stylish place in town. In the beautiful Art Deco Ink Bar, a delicious buffet will be laid out for you and your party guests to enjoy from only £15 a head. From Tuesday through till Saturday we will have our resident DJ rocking the classics and the latest hits to complete your festive experience - call now to book your buffet
or
Throw your Christmas party at the most stylish place in town the newly refurbished cafe bar. A delicious buffet will be laid out for you and your part guests to enjoy at only £15 per head. Dance the night away to a mixture of old favorites and new hits from our new resident DJ... it'll be a Christmas party to remember!
Call now 01202 789 669
________
Festive treats
Throughout December we are offering you the opportunity to enjoy a mulled wine and a mince pie for just £3.95. What better way to unwind after a busy day shopping.
Come and relax to the mellow sounds
Check out our website for more de
______
Book the Board Room
If business over coffee and a freshly baked croissant is more your style then our boardroom, open access WiFi and fast service will inevitably make your life a little bit easier
Rate card
Half day including tea and coffee £50
Whole day including tea and coffee twice £100
Petit-four and fresh croissants from our onsite bakery available on request
An affordable alternative to catering for your clients, our stylish buffet starts from £10 per head
All the information (example info for the moment) will need a contact details including
Name: Ink Bar /ninety.five
Address: Richmond Hill, bournemouth, BH2 6HH
My email address
website www.inkbar-bournemouth.co.uk
____________
If you need any more information then feel free to drop me a line....
Chloe Parmiter
Events Manager
The Print Room, Ink Bar, Aruba & WestBeach
We have had another email from Chloe:
FW: ink bar info.....
From: MEGAN CORKHILL
Sent: 30 October 2008 22:42:19
To: vicky_a_martin@hotmail.com
-----Original Message-----
From: Chloe Parmiter
Sent: Thu 10/30/2008 2:18 PM
Subject: ink bar info.....
Hey guys here is a little more information for you.....
Poster/Banner information
Happy hour - but would like to call it something other than 'Happy Hour'
£3 glass champagne - till end of Nov
£15 bottle champagne- till end of Nov
Selected cocktails £3.50
Draught products £1.95
Food served 11- 8
Members receive exclusive food offers via email
Join now to start saving straight away
_____________
Christmas blurb....
_____________
Come party in the most stylish place in town. In the beautiful Art Deco Ink Bar, a delicious buffet will be laid out for you and your party guests to enjoy from only £15 a head. From Tuesday through till Saturday we will have our resident DJ rocking the classics and the latest hits to complete your festive experience - call now to book your buffet
or
Throw your Christmas party at the most stylish place in town the newly refurbished cafe bar. A delicious buffet will be laid out for you and your part guests to enjoy at only £15 per head. Dance the night away to a mixture of old favorites and new hits from our new resident DJ... it'll be a Christmas party to remember!
Call now 01202 789 669
________
Festive treats
Throughout December we are offering you the opportunity to enjoy a mulled wine and a mince pie for just £3.95. What better way to unwind after a busy day shopping.
Come and relax to the mellow sounds
Check out our website for more de
______
Book the Board Room
If business over coffee and a freshly baked croissant is more your style then our boardroom, open access WiFi and fast service will inevitably make your life a little bit easier
Rate card
Half day including tea and coffee £50
Whole day including tea and coffee twice £100
Petit-four and fresh croissants from our onsite bakery available on request
An affordable alternative to catering for your clients, our stylish buffet starts from £10 per head
All the information (example info for the moment) will need a contact details including
Name: Ink Bar /ninety.five
Address: Richmond Hill, bournemouth, BH2 6HH
My email address
website www.inkbar-bournemouth.co.uk
____________
If you need any more information then feel free to drop me a line....
Chloe Parmiter
Events Manager
The Print Room, Ink Bar, Aruba & WestBeach
The Ink Rooms - progress
THURSDAY 30TH OCTOBER 2008 -
Chloe has sent another email over to us. Meg forwarded it onto me:
FW: Ink relaunch
From: 3142764 MEGAN CORKHILL (3142764@aib.ac.uk)
Sent: 30 October 2008 12:59:22
To: Vicky_a_martin@hotmail.com
-----Original Message-----
From: Chloe Parmiter
Sent: Thu 10/30/2008 12:46 PM
To: JAMES MCMORROW; MEGAN CORKHILL; lukebonner GEORGE RUSSELL; JAMES RAMSAY
Cc: Matt Desmier
Subject: Ink relaunch
Hey guys
Right - there was some positive feedback about the brands you have done today - which is great news. The good news is the name The Office has been rejected....! So we are up for a new name again now. So this is an opportunity (if you choose to accept) to develop those branding opportunities alot more.
The two names that are up for consideration are Ninety.five and Ink Bar
The comments about keeping the Ink Bar have been taken onboard, and could potentially be embraced. the main objection is because there is another bar up north with the same name, so we would be infringing trade mark. Maybe think up some brands around it, Bar Ink, Cafe Ink, Ink Cafe Bar, then sub brands like Think Ink, Drink Ink.... If you are willing to do marketing campaigns: ie: Invitation for the launch party on Thursday 20th November, Christmas at Ink, book our board room.
The Ninety.five brand is really good too, it is positioned well and an effective brand. Again, it would be good to see some more promotions for this. A banner advert would be good, and invitation, a Christmas flyer.
As you know, our boss has a habit of changing his mind, he is back from holiday on monday and to prevent him from coming up with a random name for the bar like Zebra (!!!!) I would like to deliver a full blow presentation to keep him focused and make sure he chooses one of these two brands of yours - they are both really good and very effective.
The other thing they like is as a strapline:
Eat I Drink I Relax
I will email you with some documents with some information about the rates and xmas so you have some words to use if you choose to push this forward.
It would be great if you can let me know either way so I know what to expect. Just to let you know that if either of your brands are chosen, our company will find some way of showing their appreciation of your time and effort.
I look forward to hearing from you
Many thanks
Chloe Parmiter
Events Manager
The Print Room, Ink Bar, Aruba & WestBeach
I think we are all going to get together tomorrow to discuss what to do to take this forward. We need to wait for the next email detailing their promotion ideas/requirements and then discuss what to do!
I'll post again once we have received the email!
Chloe has sent another email over to us. Meg forwarded it onto me:
FW: Ink relaunch
From: 3142764 MEGAN CORKHILL (3142764@aib.ac.uk)
Sent: 30 October 2008 12:59:22
To: Vicky_a_martin@hotmail.com
-----Original Message-----
From: Chloe Parmiter
Sent: Thu 10/30/2008 12:46 PM
To: JAMES MCMORROW; MEGAN CORKHILL; lukebonner GEORGE RUSSELL; JAMES RAMSAY
Cc: Matt Desmier
Subject: Ink relaunch
Hey guys
Right - there was some positive feedback about the brands you have done today - which is great news. The good news is the name The Office has been rejected....! So we are up for a new name again now. So this is an opportunity (if you choose to accept) to develop those branding opportunities alot more.
The two names that are up for consideration are Ninety.five and Ink Bar
The comments about keeping the Ink Bar have been taken onboard, and could potentially be embraced. the main objection is because there is another bar up north with the same name, so we would be infringing trade mark. Maybe think up some brands around it, Bar Ink, Cafe Ink, Ink Cafe Bar, then sub brands like Think Ink, Drink Ink.... If you are willing to do marketing campaigns: ie: Invitation for the launch party on Thursday 20th November, Christmas at Ink, book our board room.
The Ninety.five brand is really good too, it is positioned well and an effective brand. Again, it would be good to see some more promotions for this. A banner advert would be good, and invitation, a Christmas flyer.
As you know, our boss has a habit of changing his mind, he is back from holiday on monday and to prevent him from coming up with a random name for the bar like Zebra (!!!!) I would like to deliver a full blow presentation to keep him focused and make sure he chooses one of these two brands of yours - they are both really good and very effective.
The other thing they like is as a strapline:
Eat I Drink I Relax
I will email you with some documents with some information about the rates and xmas so you have some words to use if you choose to push this forward.
It would be great if you can let me know either way so I know what to expect. Just to let you know that if either of your brands are chosen, our company will find some way of showing their appreciation of your time and effort.
I look forward to hearing from you
Many thanks
Chloe Parmiter
Events Manager
The Print Room, Ink Bar, Aruba & WestBeach
I think we are all going to get together tomorrow to discuss what to do to take this forward. We need to wait for the next email detailing their promotion ideas/requirements and then discuss what to do!
I'll post again once we have received the email!
Ink Rooms Re-Brand ... Meeting feedback
THURSDAY 30TH OCTOBER 2008 -
I have had a catch up with the rest of the guys in the team for the Ink Bar live brief. They said the meeting went really well on Wednesday and they managed to convince Chloe that 'The Office' wasn't such a good idea, and that The Ink Bar, or ninety.five would be much better. Here is an email that she sent following the meeting:
Hey guys
Thanks for all your work to date, the ideas and the debates are very inspiring. As I mentioned to you I am having a meeting at 10am tomorrow to discuss, I will let you know following that. I do have some other projects on the go, so if you are interested in getting some live briefs to work on, then let me know. These are much more specific with content and far more brand identity and some you maybe able to incorporate into your units for uni.
So keep intouch and catch up soon
Chloe Parmiter
I think we are all feeling much more positive about this now! The concept is much stronger and we can push it a lot further if they want us to!
I have had a catch up with the rest of the guys in the team for the Ink Bar live brief. They said the meeting went really well on Wednesday and they managed to convince Chloe that 'The Office' wasn't such a good idea, and that The Ink Bar, or ninety.five would be much better. Here is an email that she sent following the meeting:
Hey guys
Thanks for all your work to date, the ideas and the debates are very inspiring. As I mentioned to you I am having a meeting at 10am tomorrow to discuss, I will let you know following that. I do have some other projects on the go, so if you are interested in getting some live briefs to work on, then let me know. These are much more specific with content and far more brand identity and some you maybe able to incorporate into your units for uni.
So keep intouch and catch up soon
Chloe Parmiter
I think we are all feeling much more positive about this now! The concept is much stronger and we can push it a lot further if they want us to!
Ink Rooms Re-Brand
TUESDAY 28TH OCTOBER 2008 -
We came into uni first thing with the aim of producing a presentation of our ideas for the Ink Rooms Re-Brand! Its a shame things were so rushed because it was a good brief to start with. But the fact they changed their minds about what they wanted and then left it until the last minute meant we felt like our ideas and suggestions weren't as strong as they could have been! They have also expressed that they want to use the name 'The Office' - we really can't see this working as well as some of the things we have come up with. After Matt's conversation with us, we are going to run with our ideas and present to them what we think they should be doing.
We produced as much as we could and have put them together as a PDF for Chloe Parmiter to see. I'm not in tomorrow as I have to work, so the others (Megan Corkhill, George Russell, James McMorrow and Luke Bonner) are going to attend the meeting and then I will catch up with them on what happened on Thursday :o)
The PDF consisted of:
- a proposal of what we feel their target audience is
- a type sheet
- the type of imagery we want to use
- business card and menu mock ups
- logo ideas
- final logos
It gives an idea of the route we were heading down, we just didn't have enough time really. I think sometimes you need to be able to step away from the brief for a few hours just to come back to it with fresh eyes, but only having a day meant this wasn't possible!
I will update once I have spoken to the guys to see how it went!
We came into uni first thing with the aim of producing a presentation of our ideas for the Ink Rooms Re-Brand! Its a shame things were so rushed because it was a good brief to start with. But the fact they changed their minds about what they wanted and then left it until the last minute meant we felt like our ideas and suggestions weren't as strong as they could have been! They have also expressed that they want to use the name 'The Office' - we really can't see this working as well as some of the things we have come up with. After Matt's conversation with us, we are going to run with our ideas and present to them what we think they should be doing.
We produced as much as we could and have put them together as a PDF for Chloe Parmiter to see. I'm not in tomorrow as I have to work, so the others (Megan Corkhill, George Russell, James McMorrow and Luke Bonner) are going to attend the meeting and then I will catch up with them on what happened on Thursday :o)
The PDF consisted of:
- a proposal of what we feel their target audience is
- a type sheet
- the type of imagery we want to use
- business card and menu mock ups
- logo ideas
- final logos
It gives an idea of the route we were heading down, we just didn't have enough time really. I think sometimes you need to be able to step away from the brief for a few hours just to come back to it with fresh eyes, but only having a day meant this wasn't possible!
I will update once I have spoken to the guys to see how it went!
Ink Bar
MONDAY 27TH OCTOBER 2008
We had a meeting with Matt Desmier again today about the Ink Rooms/Ink Bar brief. He has spoken to Chloe about the brief and told her that we won't be waiting for them to tell us what they want, and that we will be presenting them with ideas that we think they should go with. We have until Wednesday to do everything and they still haven't provided us with any material to go on, so in order to get something completed, we are going to progress our own ideas.
After much discussion we have decided not to go with 'The Ink Rooms' as a name, but with 'The Ink Bar'. It enables the bar to have more separation from The Print Rooms, which can only be a good thing because currently people don't even know it exists and assume when you say 'the ink room' that you actually mean 'the print room'.
Some of the others we came up with as options were:
- Just Off The Square
- Ink
- Bar Ink
- Ink Bar
and the one that the client came up with ... 'The Office' - we personally think they will end up going with this one, however we feel it has all the wrong connotations for a bar that they want people to visit for after work drinks.
We are progressing the concept of ink in water:
We think this is a crisp and clean image that will not only work well on promotional materials, but on menus, business cards and window graphics.
We have decided that because the 'ink in water' is quite ornate as an image, we need to keep the logo simple, so we are just going to work on developing a typographic logo (no image).
We are going to start working on this properly tomorrow so we have a whole day to spend on it. The tasks we need to complete are:
Presentation Board 1 - this needs to contain images and information about the audience we think they are needing to/trying to reach out to. What their lifestyle is like, what clothes they wear, where they shop, what car they drive, what they aspire to be etc. They want to aim their campaigns at the Nationwide employees - mainly the temps etc who are 18/19 upwards. Not the managers - they will be on higher salaries and they do tend to drink at 1812 and places that are a bit more expensive. They do drink in the Ink Room - but this is when they are waiting for their table in The Print Rooms.
- Logo - typographic and simple in comparison to the ink in water images
- Menu, Business Cards, Fliers and other Promotional materials
- Window graphics - in situ
- Interior decor - canvas's
on Presentation Board 2 we need to show what we have come up with after taking information from Presentation Board 1. We then need to come up with our final strong ideas which will be presented on a third presentation board.
We don't have much time to complete this brief, we are working to a tight deadline. We are going to do as much as we can and come up with as strong an idea as possible in the time available.
We had a meeting with Matt Desmier again today about the Ink Rooms/Ink Bar brief. He has spoken to Chloe about the brief and told her that we won't be waiting for them to tell us what they want, and that we will be presenting them with ideas that we think they should go with. We have until Wednesday to do everything and they still haven't provided us with any material to go on, so in order to get something completed, we are going to progress our own ideas.
After much discussion we have decided not to go with 'The Ink Rooms' as a name, but with 'The Ink Bar'. It enables the bar to have more separation from The Print Rooms, which can only be a good thing because currently people don't even know it exists and assume when you say 'the ink room' that you actually mean 'the print room'.
Some of the others we came up with as options were:
- Just Off The Square
- Ink
- Bar Ink
- Ink Bar
and the one that the client came up with ... 'The Office' - we personally think they will end up going with this one, however we feel it has all the wrong connotations for a bar that they want people to visit for after work drinks.
We are progressing the concept of ink in water:
We think this is a crisp and clean image that will not only work well on promotional materials, but on menus, business cards and window graphics.
We have decided that because the 'ink in water' is quite ornate as an image, we need to keep the logo simple, so we are just going to work on developing a typographic logo (no image).
We are going to start working on this properly tomorrow so we have a whole day to spend on it. The tasks we need to complete are:
Presentation Board 1 - this needs to contain images and information about the audience we think they are needing to/trying to reach out to. What their lifestyle is like, what clothes they wear, where they shop, what car they drive, what they aspire to be etc. They want to aim their campaigns at the Nationwide employees - mainly the temps etc who are 18/19 upwards. Not the managers - they will be on higher salaries and they do tend to drink at 1812 and places that are a bit more expensive. They do drink in the Ink Room - but this is when they are waiting for their table in The Print Rooms.
- Logo - typographic and simple in comparison to the ink in water images
- Menu, Business Cards, Fliers and other Promotional materials
- Window graphics - in situ
- Interior decor - canvas's
on Presentation Board 2 we need to show what we have come up with after taking information from Presentation Board 1. We then need to come up with our final strong ideas which will be presented on a third presentation board.
We don't have much time to complete this brief, we are working to a tight deadline. We are going to do as much as we can and come up with as strong an idea as possible in the time available.
Ink Rooms Live Brief
MONDAY 20TH OCTOBER 2008 - We had our first group meeting for the Ink Rooms Live Brief that Matt Desmier came to talk to us about last week. We came up with loads of ideas, of which a few were chosen and we are going to progress them in small groups. We only have 2 weeks however to produce visuals for them. Chloe, the Marketing Manager for Price Restaurant Group, is coming in on Wednesday afternoon to discuss initial ideas and share her thoughts on them. I won't be in on Wednesday as I have to work which is a real shame, but hopefully I will be able to catch up on what was spoken about. We have separated into smaller groups to tackle the few ideas we had. I am working with Meg, James, George and Luke on the Ink idea. I think we are going to meet tomorrow afternoon to get some ideas and a few visuals together.
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