We had a meeting with Matt Desmier again today about the Ink Rooms/Ink Bar brief. He has spoken to Chloe about the brief and told her that we won't be waiting for them to tell us what they want, and that we will be presenting them with ideas that we think they should go with. We have until Wednesday to do everything and they still haven't provided us with any material to go on, so in order to get something completed, we are going to progress our own ideas.
After much discussion we have decided not to go with 'The Ink Rooms' as a name, but with 'The Ink Bar'. It enables the bar to have more separation from The Print Rooms, which can only be a good thing because currently people don't even know it exists and assume when you say 'the ink room' that you actually mean 'the print room'.
Some of the others we came up with as options were:
- Just Off The Square
- Ink
- Bar Ink
- Ink Bar
and the one that the client came up with ... 'The Office' - we personally think they will end up going with this one, however we feel it has all the wrong connotations for a bar that they want people to visit for after work drinks.
We are progressing the concept of ink in water:
We think this is a crisp and clean image that will not only work well on promotional materials, but on menus, business cards and window graphics.
We have decided that because the 'ink in water' is quite ornate as an image, we need to keep the logo simple, so we are just going to work on developing a typographic logo (no image).
We are going to start working on this properly tomorrow so we have a whole day to spend on it. The tasks we need to complete are:
Presentation Board 1 - this needs to contain images and information about the audience we think they are needing to/trying to reach out to. What their lifestyle is like, what clothes they wear, where they shop, what car they drive, what they aspire to be etc. They want to aim their campaigns at the Nationwide employees - mainly the temps etc who are 18/19 upwards. Not the managers - they will be on higher salaries and they do tend to drink at 1812 and places that are a bit more expensive. They do drink in the Ink Room - but this is when they are waiting for their table in The Print Rooms.
- Logo - typographic and simple in comparison to the ink in water images
- Menu, Business Cards, Fliers and other Promotional materials
- Window graphics - in situ
- Interior decor - canvas's
on Presentation Board 2 we need to show what we have come up with after taking information from Presentation Board 1. We then need to come up with our final strong ideas which will be presented on a third presentation board.
We don't have much time to complete this brief, we are working to a tight deadline. We are going to do as much as we can and come up with as strong an idea as possible in the time available.
No comments:
Post a Comment